Puma shoes and accessories are the pinnacle of a new industry: sport lifestyle. A blend of fashion and sharp sporting attitude gives pride to spontaneity and individuality. Founded in 1924 by the Dassler brothers and renamed Puma in 1948, this brand offers truly avant-garde sports accessories. Whatever the sport, athletes win in Puma shoes! The brand has distinguished itself from competitors by fusing technology and advanced styling built from a classic heritage. Puma still directs its activities from its historic headquarters in Herzogenaurach, Germany. Distributed throughout the world, Puma shoes have laid the groundwork for sport lifestyle and continue to ensure the future of urban sport.